“Are you listening, New York City?”

The Macy’s Thanksgiving Day Parade is an example of a department store marketing plan gone unprecedentedly, brilliantly right. In 1924, the flourishing New York City R.H. Macy & Co. celebrated its newly expanded store with a Christmas parade, scheduled for Thanksgiving Day as a means of kicking off the holiday gift shopping season. The arrival… Continue reading “Are you listening, New York City?”