Tag: Traditions

A Charlie Brown Christmas, courtesy of Coca-Cola and serendipity

When the creative team of Schulz, Mendelson, and Melendez presented a pre-showing of  A Charlie Brown Christmas to a group of animators in 1965, the now-beloved episode was met with displeasure and uncertainty. It just wasn’t working. The show’s own creators doubted the final product–a rushed effort to convert a popular comic strip into a living, ...

“Are you listening, New York City?”

The Macy’s Thanksgiving Day Parade is an example of a department store marketing plan gone unprecedentedly, brilliantly right. In 1924, the flourishing New York City R.H. Macy & Co. celebrated its newly expanded store with a Christmas parade, scheduled for Thanksgiving Day as a means of kicking off the holiday gift shopping season. The arrival ...